Authentic+Instruction

**Authentic Instruction Activity:**

**Licensure Area:** Secondary Business

**Title and Audience:** "Can You Sell It?" Marketing/Business connected to Language Arts and Social Studies, grades 11-12.

**Objectives:**

1.2 Categorizes activities for each of the marketing functions.
 ** Materials: ** Computers with internet access, PowerPoint, Overhead Projector and screen

**Description:** Students will work together to develop a company, product or service, marketing plan and various advertisements. At this point in the course, students will have studied various marketing techniques, advertising styles, sales plans and market conditions. These junior and senior level students will have already taken general business and other foundational courses. The students will use learner autonomy while searching the Internet on different search engines. Students will work together to decide who’s skills are the best match for different parts of the project. Their ending results will be presented in class by the entire group. This will be a group assignment; depending on class size, there will be 2-3 groups. Students will be given time to come up with a concept for a product or service, develop a company, its name and profile, and assign job titles to the members of the group (CEO, VP, etc.). Students will create a PowerPoint presentation introducing their company, its staff and its product or service. The PowerPoint will engage the students in active learning because they are hands-on with the program. Working on this project as a group will allow students to contribute collectively and each in their own areas of expertise. There will be periodic submissions of progress due for evaluation by the instructor to ensure that students are on the right track. This activity is holistic in that in the business world, this is something that will need to be done. Students will have to present ideas and sales pitches if they do enter into some kind of business field. In class discussion time, real world examples of companies, their marketing plans and advertising campaigns should be given.

**Scaffolds:** One-on-one time can be given to students who need help understanding the activity. The groups will be picked by the teacher so that there is an equal level of intelligence or determination per group.

**Technology to Support Authentic Instruction:** The PowerPoint software will be helpful to students in order for them to show the class their skills, and get them ready for higher-lever educational presentations. The students will also need to use search engines, such as Google, to find the information regarding the different companies.